Challenge & Execution

• The world's largest mobile photography exhibition, featuring a curated selection from 650,000+ images submitted by participants from 86 countries.
• Under the curation of renowned photographer Attila Durak, the exhibition aimed to elevate mobile photography to an art form, proving that smartphone photography can hold artistic and documentary value.
• The venue, Divan Kuruçeşme, required a unique display approach where images were exhibited in various materials, forms, and dimensions to complement the architectural and atmospheric characteristics of the space.
• The short production and installation timeline posed a significant challenge, requiring meticulous coordination to ensure a flawless execution.

Outcome

The exhibition not only reinforced Huawei's pioneering role in mobile photography but also provided an immersive and artistic experience that resonated with global audiences, positioning mobile photography as a legitimate form of creative expression.