Challenge & Execution

• First-ever 8K resolution setup in Turkey for a live event, requiring extensive testing and integration.
• A 300 sqm LED screen suspended from the ceiling, splitting the venue into two sections while maintaining a seamless visual experience.
• 1,200 participants from 22 countries, requiring multilingual coordination and an efficient event flow.
• Four interactive experience zones, each designed with advanced technology and custom software to showcase LG's ecosystem products.
• Complex technical and structural requirements, including high-load ceiling installations and advanced AV configurations.

Outcome

The event set a new benchmark for immersive product launches, demonstrating LG's cutting-edge technology in an environment tailored for engagement and interaction.